Writing that moves readers to action

Posts tagged ‘Writing’


Yikes…it’s been over a month since I last wrote.  It often amazes me how easy it is for the most important aspects of life – such as writing – to become part of the backdrop (even disappear) when the speed and intensity of life shifts.  Hmmm…have I brought this on myself?  Do I have anyone to blame but ME!?

For me, the Spring 2015 semester has begun.  I’ve enrolled in two classes – Psychology and Sociology.  Besides the walk to the bus and the ride to campus, I spend close to three hours two times a week nestled inside a windowless classroom.  As anyone who has enrolled in university classes knows…chores do not end there.  Reading, homework, and projects take over – even encroach on – one’s life.

Although I love the energy of being on campus and around energized thinkers, these classes don’t always fulfill my curious nature. I have so many interests and am continually seeking inspiration and ways to remain “connected” as I work out of my home office.  One great “resource” that has helped tremendously with these needs is joining several – actually many – LinkedIn Groups.

Up until early January 2015, I was a “member” of about 30-35 groups.  These groups range in disciplines from Writing to Sociology to Anthropology to Alumni and local network news.  No matter how I adjust my settings or allocate my time, I never seem to be able to keep up.  Now with all the added work placed on me with my new classes, it’s an even great struggle to prioritize and stay afloat.  I have been inundated with comments, articles, and other sundry posted items within those groups.  Receiving all of this information, however, does not appear to be the specific problem.  The issue has been the length of the titles people are creating (see examples below).

This, of course, caused me to wonder…Do these writers truly have an interest in participating in a “group” setting?  Do they really want people like me (maybe even you) to read and contribute on what they’ve written?  Do they experience and/or understand the tight, precious amount of time people actually have to indulge in reading what they’ve written/shared?  Or are these writers simply interested in rambling – using an array of words – so they can be picked up by search engines?

For those of us trained in the art and science of Marketing, the subject line or title has always been a primary focal point.  We were taught that the purpose of a title and/or subject line was to succinctly capture the nature of your piece in under 15 word.  Your goal was to GRAB and CAPTURE a reader’s attention – to encourage, inspire, seduce that reader – to delve deeper – to READ and to ACT!

Here’s a title that captured my attention.  The subject matter – likability and hiring – are both of interest to me.  The writer states her subject right up front.  By posing her thoughts in the form of a question, she is also extending an invite to engage in the conversation.  When I clicked on and read the piece, I discovered the content included the exact same subject matter Ms. Smith had stated.

“Do you find that likability is a top criteria when hiring? Why”? by Beth Smith

So what inspires you to read?  What do you allocated time to read and indulge in?  And, why?

Crafted, researched and written by: LIZ CARLOCK
The Write Resources, LLC™
© 2015 EM Carlock

EXAMPLES – Lengthy Titles/Subject lines – and suggested changes

  • POSTING TITLE = 35 words:
    In the world of works, we all move from one job to the next for many reasons. Excluding the cash benefit factor of a new position, how does a new position benefit you and why”?

    • Suggested REWRITE = 7 words: “How a new position will benefit you”
    • Suggested REWRITE = 9 words: “X# of ways a new position will benefit you.”
  •  POSTING TITLE = 18 words plus link:
    |BOOKS| https://lnkd.in/bg5g_j9 Literature for older children is a neglected zone in China. Any suggestions about what teenagers should read”?

    • Suggested REWRITE = 9 words: “Need your thoughts…what should teenagers read in China”?
  • POSTING TITLE = 25 words plus links and contractions
    “It’s coming! #NationalAnthropologyDay will be on February 19th. How will you celebrate? Check out our webpage for ideas and send us your own – we’ll share them! http://bit.ly/NationalAnthropologyDay

    • Suggested REWRITE = 6 words plus link: National Anthropology Day – February 19th details at http:big.ly/NationalAnthropologyDay
  • POSTING TITLE: = 34 words
    “Hey folks! I’m going to be teaching an anthro 101 class this term and am toying with the idea of having students keep a reflective journal. Has anyone experimented with this in their class? Thanks”!

    • Suggested REWRITE = 8 words: Seeking thoughts on reflective journal for Anthro 101 class.
  • POSTING TITLE: =  33 words
    How are you dealing with the challenges and opportunities of disruption? Please do read and share my recent BLOG and join us at Creative Innovation 2015 to learn about disruption and the future.”

    • Suggested REWRITE = 12 words plus links: DEALING WITH DISRUPTION – read, contribute, and join us…BLOG (link); Creative Innovation 2015 (link)


PROCRASTINATION…acquired or learned?

In order to continue to remain “connected” and aware of attitudes within my profession, I recently joined a LinkedIn professional writing group.  Soon after I joined, a discussion was started that posed the question “Where do you struggle in your writing process”?

I earnestly considered and ruminated on this question and crafted the following response…

A blank canvas rarely plagues me. Quite the opposite…too many ideas fill an overflowing folder. Many pieces (15-20) and books (3) are in various states of development and slowly moving toward completion. 

In order to grow (and nurture) ideas, I go on daily, early morning “walkabouts.” For 1-2 hours I journey around town or stroll on the treadmill at the gym. These walks – often accompanied by music – help me mull over and wrap my thoughts around the projects I’m working on or on other topics I’d like to propose, explore or delve into (mostly Business and Lifestyle, Language, Anthropology, etc.). This time, for me, is so great as it allows me (more…)


Each day, many of us awake at the crack of dawn, lift our cradled heads and align our weary bones to begin our day.  Some go directly for their jolt of “joe”…others embark on a more natural jolt – our workouts.  Ultimately, we all wind up embarking on that journey to our respective jobs/offices.

As I watch folks at my gym prepare for their day, it’s relatively easy to distinguish those heading off to work for someone else.  They – especially the women – groom and dress more meticulously, their pace is slower, and their lumbering ambiance forewarns of doom.  The small business owners, on the other hand, tend to carry themselves in a very different manner – their choice of clothes and their grooming regimen are much more casual, and they move as if their internal battery has been overcharged (and that’s pre-caffeine)!

Okay, okay…maybe as a well-adjusted entrepreneur and small business owner – one who has served time within numerous corporate settings – my observations and perspective on this topic are a bit jaded – maybe even somewhat biased.  I will admit…it’s definitely possible that my A+ personality (and my love of freedom) could be obscuring my view of the situation.

However, despite potential for a slanted attitude on my part, one is moved to wonder where passion and intensity for work – in general – originates or comes from.

Recently, while reading Eric Butterworth’s book Spiritual Economics, I landed on a page and paused for what seemed like eternity.  My eyes (and heart) began to fill.  As I allowed myself to become more absorbed into the painting on this page, I noticed deep, profound sensations cropping up within me.  Minutes later, I realized and recognized that I had become so captivated by this painting (which Butterworth refers to as “The Blessing of Work”) because in many ways it represents and reflects my own feelings – and surroundings – when I perform my art of writing.

Oftentimes, the day-to-day world within which I live/exist becomes suspended; bright light refracts my mind’s eye as I seek to reveal and unfold words that will allow me to craft sentences – not just any words or any sentences – but, ones that invite readers to join me, stroll or dance along and be transported via thought and emotion.

My blood began to percolate.  My own work process surfaced and begged to be (more…)


Have you ever read a novel that is set in an earlier time period – say the 15th Century (1490’s)?  As you read along, do you ever encounter words or phrases that are confusing, uncomfortable or simply don’t make sense – words that just don’t seem to fit or align within our modern vocabulary and understanding?

This happened to me during a recent reading – for fun, for a change – of Tracy Chevalier’s book The Lady and the Unicorn.  As I immersed myself in this book – I stumbled upon a few words that challenged me as I’ve shared above.  Although distracting, it was relatively easy, in most cases, to determine (more…)


While it seemed appropriate to write about the upcoming Memorial Day, my attention this week was drawn to thoughts about writing. For over a week now, I’ve been ruminating on and attempting to digest an Opinion piece that appeared in the March 8, 2014 edition of the New York Times.

Initially, the gist of this piece caused me to feel extremely guilt-ridden. So much so that my heart and mind refused to engage my fingers to take action – or as the old proverbial phrase goes I struggled to “put pen to paper”  (or should that be “tips to keys”).

As you can attest to from having read many of my previous blogs, I’m a huge fan and proponent of (more…)


MAGICAL MOMENTS…all around us!

Conference-on-World-Affairs-610x350For me, this past week has been magical.  Besides daylight savings time nudging more brightness into my days and warmer weather and chirping birds announcing the onset of spring, the Conference on World Affairs (CWA) was in town.  The magical elements of this Conference included:

  • Speakers, panelists, and moderators from around the globe;
  • An environment exuding creativity, intellect, inspiration, and resources;
  • Thoughts, ideas, concepts, debate and discussion flowed like water from a spigot;
  • Opportunities to learn permeated the air – not only generated by the visitors but sprouting up from attendees interacting and posing thought-provoking questions;
  • The entire event was FREE (even the bus ride to the event).

As in the past, I carefully reviewed and dissected the 2014 CWA catalog  to determine (more…)

Under the siege of midterms…

Will be back next week…


Crafted, researched and written by: |LIZ CARLOCK
The Write Resources, LLC™
© 2014 EM Carlock