Writing that moves readers to action

Archive for the ‘LANGUAGE’ Category

WHO ARE YOU and how’d you get here, ANYWAY…???

As I pondered and began to write the content for this particular blog, something seemed out-of-whack – maybe even a bit backwards.  Feeling a somewhat disoriented, I asked myself “Shouldn’t I have posed these questions first before pondering and processing the questions that lead to my last blog – “FITTING IN…”?  Hmmm…?!@^

Well, as my mysterious (read:  twisted) fortune would have it, a relevant article that ignited my juices happened to appear after I wrote that earlier blog (isn’t that always the way it happens – what you really need to help you create or make decisions comes after it’s needed).  So, if it’s okay with you, I’ll just shift gears – from forward into reverse – for a while and attempt to continue down this exploratory path.  Hope that works for you – is not too confusing – and that you chose to continue to tag along?!

yep…me at 7 years old

Over the years, I’ve never stopped long enough to ponder or consider whether I would classify myself as a “geek” or not…however, after reading “The Rise of the New Groupthink and the Power of Working Alone,”I was nudged to suggest to myself to re-position my viewpoint and impose upon it a bit more reflection and thought.  I’ve shared my thought process below…as it might offer or shed some helpful insights…in case you’re in a similar state of mind.

Growing up in a large, extended family (Mom and Dad’s combined sibling count was 22 which, of course, was compounded  by at least 2-5 more each to account for mates and kids), we were continually surrounded by people and events (drop-ins “on-the-way-to” somewhere, picnics, volleyball tournies, weddings, funerals, etc.).


yikes…me at 16 years old

Hedged into this type of “community,” therefore, created a natural feeling (or was it “assumed” to be natural?) about being pigeonholed into an extrovert classification  – you know someone with a gregarious, outgoing personality  – a marketing/sales-ish type who thrives on being surrounded and energized by people.

Given those non-grounded, unstable “assumptive” feelings and thoughts about myself and my interactions (hmmm, right…remember those slogans encouraging us to be wary of “assumptions”), the gravitational pull, force or natural inkling dragged me towards and propelled me into a career in Marketing and Sales.

WHERE MIGHT I HAVE FOCUSED (or what thoughts might have better served me and my needs)?
Within Susan Cain’s article, her book, and her repeated references to Stephen Wozniak memoir – iWoz, I found myself settling in and aligning with certain words, phrases and descriptions.  A few of those included:

  • Appeared “serious and bespectacled”
  • Possessed “an endearing mixture of stiffness and good cheer”
  • “Listens quietly”
  • Lived in one’s head “like artists”
  • Viewed solitude as “an important key to creativity”
  • Preferred to “work independently”
  • “Obsessed with reading, writing, researching, and sewing (you can fill in the blank) since the age of three”
  • Preferred control over “design without a lot of other people designing it for marketing or some other committee.”
  • Constantly attempting to “create privacy and autonomy”
  • In work settings “always by himself” – Considered “quiet midnights and solitary sunrises = ‘the biggest high ever’”
  • If with others, preferred to be “surrounded by kindred spirits or like-minded souls”

Now, after many twists and turns, I realize…had I paid a bit more attention to certain attributes or aspects of ME and my personality – and stuck with or accepted (maybe even emphasized) my “geekiness,” I might have been able to journey along a different life’s path – one that might have been a bit smoother…with a few less bumps…and enriched by a my unique “realness”).  As I position Ms. Cain’s words, phrases, and descriptions shared above alongside my photos (and recall memories from those times), I definitely see (and recall) a bit of “geekiness” in me.  In many early career work settings, I felt “stifled”, suppressed, and often deprived of my natural ability to truly exercise and deploy my skills.  Just as with all things in nature, balance offers the key…especially when it comes to being social and allocating solitude.  Balance provides the remedy or elixir to ensure the whole, functional individual surfaces – rather than being encouraged to relegate oneself to a “geek” or “non-geek” designation.

As I now pause to reflect on my current work, setting, and lifestyle, I innately know what “natural” feels like.

As Ms. Cain so aptly articulates…an ideal setting would be one in which “people are free to circulate in a shifting kaleidoscope of interactions…” one where flexibility exists to disappear into “private workspaces when they want to focus or simply be alone.”

So, I ask you…do you know who you are – deep down – or are you being prodded to “fit in”?  Do you know how you “do your best work”?  Are you willing and able to express who you are and what works best for you…in work…and in all other aspects of life?

Crafted, researched and written by: LIZ CARLOCK
The Write Resources, LLC™
© 2015 EM Carlock

Graphic credits:   Yep, that’s me at 7 YO and, me again at 16 YO


Yikes…it’s been over a month since I last wrote.  It often amazes me how easy it is for the most important aspects of life – such as writing – to become part of the backdrop (even disappear) when the speed and intensity of life shifts.  Hmmm…have I brought this on myself?  Do I have anyone to blame but ME!?

For me, the Spring 2015 semester has begun.  I’ve enrolled in two classes – Psychology and Sociology.  Besides the walk to the bus and the ride to campus, I spend close to three hours two times a week nestled inside a windowless classroom.  As anyone who has enrolled in university classes knows…chores do not end there.  Reading, homework, and projects take over – even encroach on – one’s life.

Although I love the energy of being on campus and around energized thinkers, these classes don’t always fulfill my curious nature. I have so many interests and am continually seeking inspiration and ways to remain “connected” as I work out of my home office.  One great “resource” that has helped tremendously with these needs is joining several – actually many – LinkedIn Groups.

Up until early January 2015, I was a “member” of about 30-35 groups.  These groups range in disciplines from Writing to Sociology to Anthropology to Alumni and local network news.  No matter how I adjust my settings or allocate my time, I never seem to be able to keep up.  Now with all the added work placed on me with my new classes, it’s an even great struggle to prioritize and stay afloat.  I have been inundated with comments, articles, and other sundry posted items within those groups.  Receiving all of this information, however, does not appear to be the specific problem.  The issue has been the length of the titles people are creating (see examples below).

This, of course, caused me to wonder…Do these writers truly have an interest in participating in a “group” setting?  Do they really want people like me (maybe even you) to read and contribute on what they’ve written?  Do they experience and/or understand the tight, precious amount of time people actually have to indulge in reading what they’ve written/shared?  Or are these writers simply interested in rambling – using an array of words – so they can be picked up by search engines?

For those of us trained in the art and science of Marketing, the subject line or title has always been a primary focal point.  We were taught that the purpose of a title and/or subject line was to succinctly capture the nature of your piece in under 15 word.  Your goal was to GRAB and CAPTURE a reader’s attention – to encourage, inspire, seduce that reader – to delve deeper – to READ and to ACT!

Here’s a title that captured my attention.  The subject matter – likability and hiring – are both of interest to me.  The writer states her subject right up front.  By posing her thoughts in the form of a question, she is also extending an invite to engage in the conversation.  When I clicked on and read the piece, I discovered the content included the exact same subject matter Ms. Smith had stated.

“Do you find that likability is a top criteria when hiring? Why”? by Beth Smith

So what inspires you to read?  What do you allocated time to read and indulge in?  And, why?

Crafted, researched and written by: LIZ CARLOCK
The Write Resources, LLC™
© 2015 EM Carlock

EXAMPLES – Lengthy Titles/Subject lines – and suggested changes

  • POSTING TITLE = 35 words:
    In the world of works, we all move from one job to the next for many reasons. Excluding the cash benefit factor of a new position, how does a new position benefit you and why”?

    • Suggested REWRITE = 7 words: “How a new position will benefit you”
    • Suggested REWRITE = 9 words: “X# of ways a new position will benefit you.”
  •  POSTING TITLE = 18 words plus link:
    |BOOKS| https://lnkd.in/bg5g_j9 Literature for older children is a neglected zone in China. Any suggestions about what teenagers should read”?

    • Suggested REWRITE = 9 words: “Need your thoughts…what should teenagers read in China”?
  • POSTING TITLE = 25 words plus links and contractions
    “It’s coming! #NationalAnthropologyDay will be on February 19th. How will you celebrate? Check out our webpage for ideas and send us your own – we’ll share them! http://bit.ly/NationalAnthropologyDay

    • Suggested REWRITE = 6 words plus link: National Anthropology Day – February 19th details at http:big.ly/NationalAnthropologyDay
  • POSTING TITLE: = 34 words
    “Hey folks! I’m going to be teaching an anthro 101 class this term and am toying with the idea of having students keep a reflective journal. Has anyone experimented with this in their class? Thanks”!

    • Suggested REWRITE = 8 words: Seeking thoughts on reflective journal for Anthro 101 class.
  • POSTING TITLE: =  33 words
    How are you dealing with the challenges and opportunities of disruption? Please do read and share my recent BLOG and join us at Creative Innovation 2015 to learn about disruption and the future.”

    • Suggested REWRITE = 12 words plus links: DEALING WITH DISRUPTION – read, contribute, and join us…BLOG (link); Creative Innovation 2015 (link)


DO WE REALLY LIVE IN a kinda sorta world?

Ever since reading Sunday’s New York Times opinion “The ‘Kind of, Sort of’ Era,” I’ve pondered, reflected upon and attempted to gather my thoughts around what Mr. Kurutz shares.  According to Mr. Kurutz, “Our language reflects the uncertainties of modern life.”

Mr. Kurutz explains that certain words/phrases are used to “lesson a statement’s force or meaning.”  He refers to words such as “kind of” and “sort of” as “hedge” words.  An example he shares is contained in a statement made by Peter Walsh, a University of Cambridge ecologist, in talking about Ebola:

“What’s nasty about it is it sort of melts your blood vessels.”

Wow…really!?  Is it truly possible to “sort of” – not fully or totally, that is – “melt one’s blood vessels”?

Being extremely over sensitive (or a stickler) about words and phrases – their selection, usage, and relevance – certain non-aligning, non-relevant and/or nonsensical words and phrases cause my funny bone to spasm each time I hear one randomly tossed (or so it appears) into utterances or sentence mixtures.  Often, a similar electrical type shock permeates my body as I hear (more…)

PROCRASTINATION…acquired or learned?

In order to continue to remain “connected” and aware of attitudes within my profession, I recently joined a LinkedIn professional writing group.  Soon after I joined, a discussion was started that posed the question “Where do you struggle in your writing process”?

I earnestly considered and ruminated on this question and crafted the following response…

A blank canvas rarely plagues me. Quite the opposite…too many ideas fill an overflowing folder. Many pieces (15-20) and books (3) are in various states of development and slowly moving toward completion. 

In order to grow (and nurture) ideas, I go on daily, early morning “walkabouts.” For 1-2 hours I journey around town or stroll on the treadmill at the gym. These walks – often accompanied by music – help me mull over and wrap my thoughts around the projects I’m working on or on other topics I’d like to propose, explore or delve into (mostly Business and Lifestyle, Language, Anthropology, etc.). This time, for me, is so great as it allows me (more…)

AHHHH…dancing with words

As those of you who follow me and/or regularly read my blog know, I’m a huge fan of words – their origin, meaning, usage, dynamic nature, etc.  In the past, I’ve passed along some of their specific exploits – either in solitary form, flanked side-by-side forming or generating sentences, quotes, stories…or in so many other ways.  Many of those intriguing words journey with us and somehow manage to imbed themselves in our conscious and/or subconscious – even make us giggle or squirm.

when english majors marryRecently, between projects, I re-read the book Gulp by Mary Roach.  This book is definitely not for the faint-hearted.  It is not the type of book one chooses to read if desirous of calm, peace-filled bedtime slumber, nor would one grab for it when home in bed feigning illness and seeking solitude.  This book, however, overflows with fascinating (and entertaining) words, thoughts, and concepts that arrest one’s attention…and appear worthy of passing along…


Midway through her book (p. 143), Ms. Roach introduces and briefly articulates this technique.  While I often deploy the service of onomatopoeia, details on the definition/description alluded me…so, I searched and found (more…)

IS FREEDOM really just another word…

freedom-1Around town, many renditions or alterations of the American flag were prominently displayed this weekend – on banners slipped through deck rails, on clothes draping toddlers – and especially on flag poles placed high atop roofs or vibrating on strings clinging to enormous metal poles.  To many, the display of the American flag has meaning or is symbolic and therefore representative of something.  This, of course, caused me to wonder if substance exists behind those thoughts and beliefs.  And, if it does, might that meaning be universal or do individual interpretations (and, therefore, meaning) differ?


As I watched families load travel bags or fill car carriers, my curiosity persisted.  I asked myself…on a day with the American flag flying high, might “freedom” – especially to modern day folks – mean the open road and/or the ability to travel to outlying places…as maybe an alternative or even a break from self-imposed daily routines?

With these scenes bouncing around in my head, I continued to ponder and reflect on the Holiday weekend.  Tunes made famous by Bruce Springsteen (Woody Guthrie/Pete Seeger) and Janis Joplin (Kris Kristofferson) begged to be sung:

The term FREEDOM (more…)


While it seemed appropriate to write about the upcoming Memorial Day, my attention this week was drawn to thoughts about writing. For over a week now, I’ve been ruminating on and attempting to digest an Opinion piece that appeared in the March 8, 2014 edition of the New York Times.

Initially, the gist of this piece caused me to feel extremely guilt-ridden. So much so that my heart and mind refused to engage my fingers to take action – or as the old proverbial phrase goes I struggled to “put pen to paper”  (or should that be “tips to keys”).

As you can attest to from having read many of my previous blogs, I’m a huge fan and proponent of (more…)